Industry Trends

Smart TV buyers need to be educated

  1. By BeeniusMKT
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06 Nov

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IHS report said that 73% of US TV owners weren’t interested in buying a Smart TV during the next year. Why is that so?

“Demand was significantly higher — 30% compared to just 7% — when they knew what a Smart TV was.”

 

 

The demand can be cultivated, if TV brands can better explain to end-users what Smart TV is and what can they get with it and they do, and of course why they should buy one. The Converge’s Jim O’Neill said: “Dumb marketing may be costing CE manufacturers sales in the smart TV category, new research suggests.”

In one of our previous blog we discover, how many Smart TV owners connect their TV device on internet.

Beesmart Smart TV application is supported on Samsung Smart TVs.

Smart TV

Source for this blog and read more: TV Convergence

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