As mentioned earlier, if the addressable TV ads become more common and regular, the advertisers and other stakeholders will be able to break the stranglehold of today’s big players.
While fragmentation of customers is theoretically good, there could be overlapping and other complexities involved. What could be an addressable TV ad for a few could be a conventional TV ad for others.
Though there are distinct advantages and benefits associated with addressable TV advertisements, it has not yet been able to touch the emotional cord of those who matter the most. The opportunities are quite exciting and tantalizing especially over the past few years.
While the benefits and advantages seem to be quite attractive and worth-pursuing, for many businesses and also advertising firms, addressable TV ads are new.
Beenius will present you a new way of advertising on TV, which hasn´t been changed from 1941. It will be published in 6 blogs. At the end, you will be able to download it as a whitepaper. Want to know more? Would you like to monetize your current solutions?
Beenius enables Pay-TV operators to lower their churn and monetize on 90% of the population who does not seem to mind the ads enough to attempt to avoid them. Read the Deloitte prediction on adlergice population for 2018!