Programmatic Advertising

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Television that follows the viewer

Classic TV advertising is slowly declining as it is being replaced by programmatic TV ads lease on new technology platforms. Different studies deliver different numbers and values of the advertising dollars for the digital TV market. In the United States, for example, advertising on digital platforms accounted to around $ 50 billion in 2017 and by 2022, according to […]

February 2, 2018

Beenius and iPROM partner on programmatic advertising in digital TV

Beenius is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform. This will provide its partners in 45 countries with a standardized connection to programmatic advertising ecosystem and deliver a cutting-edge solution for effective […]

October 23, 2017

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