Approaching OTT as a Strategy
Nowadays Operators’ challenges Operators nowadays are facing many challenges, the biggest one being the churn rate. The question imposes, what churn rate can they expect
May 15, 2020
Targeted Advertising
Topics
Remember the world before the Internet? You’re getting old
By 2020, the generation born after 1995, also called generation Z, will make up 40% of all customers.
Download our ”Industry Trends Paper” to understand the Gen Z.
November 13, 2019
OTT is becoming the next advertising superpower
The biggest piece of the advertising cake goes to the television. The share of television advertising has never seemed threatened as it has grown steadily over the past decades. But there is a serious rival on the horizon which can guarantee the same and even better content and deliver it to the user at any […]
October 5, 2017
The future of TV
According to Mediaguru the vision of television 2020 is all about: personalized technology, on-demand viewer experience, individuated content distribution, binge-watching, small television shows and independent cinema, innovative television formats, more localized and vernacular content, ad-free models to targeted ads, everyone connected to a smart TV… and we couldn’t agree more. With introduction of disruptive business […]
January 11, 2017
Unified management: One administration app for managing IPTV and OTT
Imagine a scenario where you can from a single point of contact manage IPTV and OTT solution. This scenario is easily accomplished through Beenius Administration Application (Admin),
March 3, 2016