Analytics, and why your OTT strategy needs it? Beenius and MediaMelon webinar

While content is king, good user experience is the queen. Content with bad user experience is detrimental to the streaming service irrespective of the quality and type of content. User experience is as important as the content being streamed. In this webinar, we will explore the best practices of measuring user experience, the metrics that should be measured for video and ads and the many challenges in capturing the data.

Join us in an hour long ‘’randez-vous” to get a firsthand insight on the analytics and understand why your OTT strategy needs it.

Topics that will be covered on the webinar include:

• What are the common QoE and Ads metrics being measured today
• What metrics are important for optimizing viewer experience and engagement and why
• The advantages of analytics and the ROI for OTT operators