India’s TV consumer

India’s consumer story will be shaped by its 440mn Millennials and 390mn Gen Z (born after 2000) stated Goldman Sachs in June 2016. 

With over 460 million internet users, India is the second largest online market as of June 2016, ranked only behind China. By 2021, there will be about 635.8 million internet users in India.

Despite the large base of internet users in India, only 26 % of the Indian population accessed the internet in 2015. (Source Statista)

This is a significant increase in comparison to the previous years, considering the internet penetration rate in India stood at about 10 % in 2011. Furthermore, men dominated internet usage in India with 71 % to women’s 29 %. (Source: Statista)

3 TECHNOLOGY SEGMENTS

According to the Research Analyst  Ken Research The Pay TV industry in India has been divided into three major segments on the basis of technology. The three broad classifications within this segment are cable TV, Direct to Home (DTH) and Internet Protocol Television (IPTV).

• Cable TV

Cable TV was for nearly three decades the only provider of television content in India. However, with the government’s DTV mandate introduced in the year 2000 requires all analog connections to be shut down and digital optical fibers to be used.

• PAY TV

Revenue streams for the Pay TV industry can be broadly classified into advertisement revenues and subscription revenues.  The subscription revenues are gathered from the consumers subscribing to the services of the pay TV network.  Advertisement revenues are obtained from various groups and companies, who advertise their products and services on the pay TV connections.

• Direct to Home (DTH)

According to the Deloitte’s the rise of On-demand Content consumption through digital platforms in India, most of the DTH players entered in the on-demand as well as small screen video space by launching apps that allow their users to watch videos live or on-demand anytime, anywhere.

Indiantelevision.com, the first online information and interactive service focusing on the Indian Television and Media business specified that the number of TV households in India has increased to 175 million, at 62 % growth rate. The figures are estimated to touch 200 million by 2020, with paid cable and satellite subscriber base growing to 174 million and command a lion share of 87 % of total TV households.

By understanding India’s consumer Beenius can support Cable operators and Pay TV providers to become Viewers’ First Choice!

Beenius enables Cable operators to:

Lower the cost of the new investment!
Beenius Platform fits in any existing ecosystem of cable operators.

Growth of end-user base!
Cable operators can start offering the needed and always expected Android STB Application support today. The benefits of Beenius DVB-C + OTT hybrid solution for cable operators are already developedAndroid  and iOS applications as well as Web application.

Monetization from your end-users!
Cable operators can select among variety of features such as T-Commerce, Targeted Advertising or Catch-up and offer different services to existing and new end-users.

No internet, No worries!
With Beenius DVB-C + OTT Hybrid solution and Local Autonomy feature, cable operators can offer the best TV experience without any interruptions.

Consulting services!
We offer complete E2E consultancy services which you need to boost your video streaming services. Also we empower you with E2E integration for DVB-C + OTT hybrid solution and we will advise you on the latest features that will spice up your subscribers TV experience.

To learn what else Beenius has to offer, visit our web page! Contact Beenius Representative today and ask for a Demo Presentation!