The goals telco operators and service providers are pursuing in 2018 are:
The goals can be achieved by understanding viewers’ behavior and by improving content discovery. PwC conducted a research (Consumer study of 1,000 Americans over the age of 18), which reveals that the industry shift favors the consumer, forcing content providers, media distributors, and tech companies to improve the discovery, personalization, and “stickiness” of their content.
First, TV operators and service providers need to understand their viewers, their actions and what drives them to watch television in a certain manner.
PwC stated that due to the overwhelmed options from an ever-growing library of video content, today’s consumers are struggling to find what they want. Compared to just a year ago, the majority of consumers are watching more video, and nearly half at a higher cost.
PwC stated that due to the overwhelmed options from an ever-growing library of video content, today’s consumers are struggling to find what they want. Compared to just a year ago, the majority of consumers are watching more video, and nearly half at a higher cost.
Often, TV consumers don’t know what they want to watch before sitting down, and they frequently discover content freely without any previous knowledge or recommendations from people they know:
Not only are television consumers frustrated with the current content discovery process, but the actual levels of frustration are illuminating. While new music and reading material available, arguably rivals the levels of new video, consumers are significantly more frustrated when searching for a new video content.
According to PwC research:
Beenius empowers telecom operators and service providers to accomplish their goals with the help of Beenius Interactive TV Platform. Platform version 8 enables operators’ to offer improved means of watching television to end-users. Moreover, it symbolizes all the novelties in the field of security, personalization, recommendations, and monetization.
Would you like to grow your customer base, implement different monetization engines and become Viewers’ First Choice? Beenius platform 8 is the way to go! Contact us today.
STAY TUNED: Next week, Step 2. will be revealed!