Industry Trends

Smart device users are adopting TV apps

  1. By BeeniusMKT
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23 Jul

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More and more device users are using TV-channels apps and apps for shows.

New research from Parks Associates (TV Channel and Network App Users) finds the most-common consumer activities with apps watch Linear TV, videos, looking for information related to TV-content, and purchasing music or merchandise. They are also using apps to check broadcast dates and times.

 

 

Smart devices are becoming a first screen and more and more users are watching TV on smartphone or tablet.

Source for this blog is LR Mobile.

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