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OTT makes the world go round

Watching television has changed from being traditionally social activity to slowly becoming an individual pursuit, as more television content is being watched on laptops, smartphones and tablets. But today, 20% of OTT devices of U.S. households are connected to a big screen TV and allowing viewer to watch TV content via dedicated aps from a […]

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Fling or cast… How do you call it?

According to the Consumer Technology Association, 88% of millennials are engaged in second-screen behaviours when watching video content. While watching video content, 1/2 of online Americans surveyed said they use second screens via another device such as a smartphone or tablet to augment first screen content to access information about the content they’re viewing (50%), […]