While the whole Interactive TV industry is still buzzing about “cord cutters”, recent research by Forester tells us that “cord nevers” are the group we should concentrate on. The research suggest that 18% of the US population has never signed up for cable comparing to 6% that has cut the cord. By 2025, 50% of […]
It not a secret anymore that social networks have influence on how TV content is consumed by audience. The more people watch a show, the more inclined they are to talk about it on Twitter.
More and more people are using their tablets and smart phones as the first screen, while TV is running in the background. Make the first screen apps.
The lifestyle of today’s end users demands the integration of social networks into TV services.