Along with the Quo Vadis, TV Advertising whitepaper, we have also prepared the infographic for that subject. It clearly shows how TV advertising is entering the new era where interactivity and new advertising approaches play a major role in the perception of TV advertising and can even change the business models and bring new revenue streams for operators.
Download the infographic and see the new user behaviors and how advertisers, advertising systems and operators are adapting to it.
As we would like to dig even deeper into TV advertising, Beenius will host a Beenius Live Talk: Pay TV for free on Tuesday, 17. of July. Jure Žlak, Sales manager at Beenius will be discussing the future of programmatic and interactive TV advertising with Rok Rogelj, Head of product management at Beenius.