02 Oct
According to PwC research, customers prefer the package of TV programs a la carte. Will we ever get a chance to make a list of programs that we want?
»These same consumers said they longed for the ability to build their own channel packages via a la carte selection and “73 percent of consumers would prefer to customize their package, picking and choosing the channels that suit their individual interests,” the report said.«
“The majority of conversations, in order of volume were: too many channels to choose from, paying for channels that are never watched or unwanted to begin with, and having to bargain with cable/satellite companies to take advantage of offers,” the report noted in its findings.
Source for this blog: Fierce IPTV and PwC’s report (.pdf)
