Industry Trends

Watching TV on second screen devices is not crimping TV sales

  1. By BeeniusMKT
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29 Jul

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The Quarterly Multi-Screen Usage Study (by NPD DisplaySearch) noted that 85% of tablet owners and 65 % of smartphone owners watch online content on their second screen devices, instead on their TVs. This trend does not have a negative impact on TV (1st screen) sales.

 

 

 

“The report also stated that mobile devices are finding their way into viewer’s hands when they are watching a television. About 88 percent said they use a tablet or smartphone to check email, browse the web, text, or check Facebook and the weather while also watching TV.”

Beenius’s application BeeSocialTV enables to watch TV and share opinion about shows via second screen devices.

Source for this blog: Connect2.

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