Industry Trends

Topics
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Is Pay-TV really a waste of money?

We can hear from all angles that Cable TV is not the future in Interactive TV world. Traditional Cable doesn’t offer services like Facebook, web browser, YouTube videos, or VOD. Are cable subscribers really throwing their money away?

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Video viewing analyze in US

According to research by Nielsen, the ways how viewers access OTT applications trends to differ significantly.

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Searching for the best user interface

Cable and telco companies have recommendation system and TV search as crucial part of EPG upgrade plans. Veveo survey found out that search functionality is much more important to users than recommendation system.

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Viewing patterns

Video viewing patterns on OTT and on traditional TV set are very similar.

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Twitter TV ratings (by Nielsen)

As we wrote in our previously blog post that Twitter and TV viewing are connected, Nielsen launched Nielsen Twitter TV Ratings – the measure of the total activity and reach of TV-related conversation on Twitter.

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More and more connected devices on market until 2017

Report by MRG says that more and more devices are moving to a mobile world, and that the ability to deliver high quality, Hi-definition video streams across home networks to devices using multiple formats and screen sizes is crucial to the success of content and services providers.

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Youngsters watch OTT video with connected TV

Youngsters, from 18 to 34 years-old use their Connected TVs or the devices connecting their TV to the web, so they can watch OTT videos. Data from Connected Intelligence Applications and Convergence report.